市场营销专业培养方案

专业名称与代码：市场营销120202专业培养目标：

本专业旨在培养系统掌握行为和管理科学理论及方法、具备运用管理、经济、法律方面的知识和能力、具有国际视野的营销知识和能力、能在企事业单位、政府部门从事市场营销与管理以及在教学科研机构从事教学、科研方面工作的市场营销学科高级专门人才。

专业毕业要求：

1．掌握市场营销管理科学的基本理论、基本知识；熟悉有关市场营销调查、计划、预测等方面问题的定性和定量分析方法；

2．了解国家关于市场经济体制下有关市场营销方面的方针、政策、法律和法规；了解国外市场营销发展的新趋势，熟悉我国有关市场营销发展的新动态；

3．具备运用市场营销基本理论来分析和解决市场营销实际问题的基本能力；应具备市场营销策划、广告策划、企业形象设计等方面的实务能力；

4．学生能熟练掌握一门外语，具备较强的计算机能力，能熟练、规范使用普通话、规范汉字，且具备一定的口头表达能力和人际沟通能力。

毕业要求实现及途径：序号

毕

业

要

求

实现途径（教学过程）

1①课堂教学：管理学科（专业）导论、市场营销学、

理论能力：掌握市场营销管理科学

管理学、宏微观经济学、财务管理、高等数学、市场

的基本理论、基本知识；熟悉有关

调研、应用统计学等相关课程。

市场营销调查、计划、预测等方面

②课外学习：市场营销、管理学和经济学理论和分析

问题的定性和定量分析方法；

方法前沿。学习能力：了解国家关于市场经济

体制下有关市场营销方面的方针、①课堂教学：国际商务、营销理论前沿专题、国际市政策、法律和法规；了解国外市场场营销、经济法等相关课程。营销发展的新趋势，熟悉我国有关②课外学习：国际公司营销实务学习。市场营销发展的新动态；

实践能力：具备运用市场营销基本

理论来分析和解决市场营销实际①课堂教学：营销情景模拟训练、市场营销专业教学问题的基本能力；应具备市场营销实习、毕业实习等相关课程。

策划、广告策划、企业形象设计等②课外学习：国内企业营销部门现场学习和实习。方面的实务能力；

沟通能力：学生能熟练掌握一门外①课堂教学：大学英语、计算机高级语言课程设计

1234市场营销专业序号毕业要求实现途径（教学过程）

语，具备较强的计算机能力，能熟（VF）、沟通与礼仪等相关课程。

练、规范使用普通话、规范汉字，②课外学习：英语听、读、写课外训练、计算机高级且具备一定的口头表达能力和人程序认证和沟通礼仪实践学习。际沟通能力。

主干学科：工商管理、应用经济学。

专业核心课程：微观经济学、宏观经济学、管理学、市场营销学、消费者行为学、市场研究、企业战略管理、人力资源管理等。

主要专业实验：电子商务、应用统计学B、管理信息系统、生产与运作管理。主要实践性教学环节：教学实习、营销情景模拟综合训练、毕业实习、毕业论文等。

修业年限：四年。

授予学位：管理学学士。

相近专业：工商管理、经济学、国际经济与贸易。

2市场营销专业ProgramForMarketingSpecialtyandCode:Marketing120202EducationObjective:

Thismajorfostersstudentstoacquireasolidgraspofbehaviorandmanagementsciencetheoryandmethod,tofosterstudentswiththebasicknowledgeofmanagement,economicsandrelevantlaws,andalsotheirapplications,tohaveaninternationalviewonmarketingknowledgeandcapability,andcapabilitiesofworkinginenterprisesandgovernment,universitiesandscientificresearchinstitutionsonmarketingmanagementandbusinessadministrationaftergraduation.GraduationRequirements:1.

Tograspbasictheoriesandknowledgeofmarketingmanagement;tograspthequantitativeandqualitativeapproachestomarketresearch,marketplanningandmarketforecasting;2.

Toknowaboutgovernmentpolicies,regulationsandlawsintherelatedareas;tograsptheskillstofindoutthelatestdevelopmentintheoreticalandpracticalmarketingmanagement;3.4.

Topossessthecapabilitiesofusingthebasictheoriestoanalyzeandsolvepracticalproblems;topossessthepracticalabilitiesofplanning,designingandimplementation;Tomasteraforeignlanguage,andcomputeroperationskills,communicationsandinterpersonalskills.

Graduationrequirementsandwaystoachieve：

No.

GraduationrequirementsKnowledgeCapability:tograspbasictheoriesandknowledgeofmarketing

1Waystoachieve(teachingprocess)

①ClassroomTeaching:IntroductiontoManagementDiscipline,Marketing,Management,Macro&MicroEconomics,FinancialManagement,AdvancedMathematics,MarketResearch,AppliedStatistics,etc.

②Out-of-classLearning:Thecutting-edgetheoriesandmethodologiesofMarketing,management,andeconomics.①ClassroomTeaching:InternationalBusiness,Special

3management;tograspthequantitativeandqualitativeapproachestomarketresearch,marketplanningandmarketforecasting.

2LearningCapability:toknow

工程管理专业No.Graduationrequirementsaboutgovernmentpolicies,regulationsandlawsintherelatedareas;tograsptheskillstofindoutthelatestdevelopmentintheoreticalandpracticalmarketingmanagement.

PracticeCapability:topossessthecapabilitiesofusingthebasictheoriestoanalyzeand

Waystoachieve(teachingprocess)

TopicsofTheoreticalFrontierinMarketing,InternationalMarketing,EconomicLaw,etc.

②Out-of-classLearning:StudyingMarketingPracticesofInternationalCompanies.

①ClassroomTeaching:MarketingScenarioSimulation,TeachingPractice,PracticeforGraduation,etc.

②Out-of-classLearning:PracticeandLearninginMarketingDepartmentofChineseCompanies.

3solvepracticalproblems;topossessthepracticalabilitiesofplanning,designingandimplementation.

CommunicationCapability:tomasteraforeignlanguageand

①ClassroomTeaching:CollegeEnglish,AdvancedComputerLanguage(VF),ProtocolandPublicRelations,etc.②Out-of-classLearning:TheAfter-classTrainingofEnglishListening,Reading,Writing,AdvancedComputerLanguageCertification,andPracticeofProtocolandPublicRelations.

4computeroperationskills,communicationsandinterpersonalskills.

MajorDisciplines:BusinessAdministration,AppliedEconomics.

MainCourses:Microeconomics,MacroeconomicsManagement,Marketing,Statistics,MarketResearch,ConsumerBehaviormanagement,CorporateStrategyManagementandHumanResourcesManagement.

LabExperiments:E-Commerce,AppliedStatisticsB,ManagementInformationSystem,ProductionandOperationsManagement.

PracticalWork:Comprehensivepracticeinmarketingscenariossimulation,graduationpracticeandgraduationthesisetc.Duration:Fouryears.

DegreeGranted:BachelorofManagement.

RelatedSpecialties:BusinessAdministration,Economics,InternationalEconomicsandTrade.

4中国地质大学（武汉）本科培养方案市场营销专业课程教学计划表

CourseDescriptionsofMarketing课程类别Classi-fication课程编号Code学分Crs学时Hrs学时分类学期学分分配ClassSemesterCredits先修课程HoursPrerequisite实六七courses讲课一二三四五八验6t7tLec.1st2nd3rd4th5th8thLab.hh483课程名称CourseName1170620011706500通必识修教育课LiberalEducationCoursesDisciplinaryFundamentalCourses11711800120002*0113076*0109116*0119042002080530014300100马克思主义基本原理PrinciplesofMarxism毛泽东思想与中国特色社会主义理论体系概论IntroductiontoMaoTse-tungThoughtandtheTheoreticalSystemofSocialismwithChineseCharacteristics中国近现代史纲要TheEssentialsofModernChineseHistory思想道德修养与法律基础MoralityEducationandFundamentalsofLaw体育PhysicalEducation大学英语CollegeEnglish计算机高级语言程序设计（VF）AdvancedComputerLanguage(VF)管理学科（专业）导论IntroductiontoManagementDiscipline军事理论MilitaryTheory348464644232322学科21213502基础课208052002082680220835001Compulsory选修Elective34123.5124814419256163248144192401632161.51.5131133.512313总计12学分，含创新创业选修课学分，12跨学科选修课不低于6学分小计Sum212127*221212802高等数学BAdvancedMathematicsB线性代数BLinearAlgebraB概率论与数理统计BProbabilityandMathematicsStatisticsB管理学Management会计学BAccountingB市场营销学AMarketingA46.5102.52.532.52.5192824160404048404061616040404836401611.513466400002.52.5342.52.55工程管理专业学时分类学期学分分配ClassSemesterCredits先修课程HoursPrerequisite实六七courses讲课一二三四五八验6t7tLec.1st2nd3rd4th5th8thLab.hh40403228364832323232323678432323232323232323228800000822224480716121233322222.5111316.54.500022.52.522.5课程类别Classi-fication课程编号Code课程名称CourseName学分Crs学时Hrs210067022081550220831602208024002081740220814100208051002170520021712500208317002083180020811400小计Sum20831900208128002081170020832000专业20814000主干20805400课208321002081290020813800小计SumMainSpecialtyCourses微观经济学BMicroeconomicsB宏观经济学BMacroeconomicsB财务管理BFinancialManagementB电子商务E-Commerce应用统计学B（后半学期）AppliedStatisticsB运筹学OperationsResearch管理信息系统ManagementInformationSystem经济法EconomicLaw组织行为学OrganizationalBehavior企业战略管理CorporateStrategicManagement人力资源管理HumanResourcesManagement生产与运作管理ProductionandOperationsManagement2.52.522.533322222.552404032404848483232323240832323232323232323232288品牌管理BrandManagement消费者行为学ConsumerBehaviorManagement市场调研MarketResearch服务营销与客户关系管理ServicesMarketingandCustomerRelationshipManagement营销渠道管理SalesDistributionManagement广告管理AdvertisementManagement营销策划MarketingPlanning销售管理SalesManagement营销理论前沿专题SpecialTopicsofTheoreticalFrontierinMarketing2222222221822228206中国地质大学（武汉）本科培养方案学时分类学期学分分配ClassSemesterCredits先修课程HoursPrerequisite实六七courses讲课一二三四五八验6t7tLec.1st2nd3rd4th5th8thLab.hh课程类别Classi-ficationSpecialtyElectiveCoursesPracticalWorkAutonomousLearningSpecialtyElectiveCourses课程编号Code课程名称CourseName学分Crs学时Hrs专业选修课具体见专业选修课列表22352合计Sub-total军事训练MilitaryTraining计算机高级语言课程设计（VF）41920100CourseDesignforAdvancedComputerLanguage(VF)营销情景模拟训练40827300实MarketingScenarioSimulation践市场营销专业教学实习40827400环TeachingPractice节毕业实习40827100PracticeforGraduation4430020040827200小计SumZZ35000S创新创业学习学分社会调查SocialInvestigation其他(学科竞赛、发明创造、科研报告)Others(Contest,Invention,InnovationandResearchPresentation)毕业论文（设计）ThesisforGraduation138.521.5329926.5222962周1.5周3周2周9周9周26.5周16886418.5241920.512.582021.532990021.500023183小计Sum总计5170价格学PriceTheory国际市场营销BInternationalMarketingB零售管理RetailManagement供应链与物流管理SupplyChain&LogisticManagement金融学BFinanceB创业管理EntrepreneurshipManagement沟通与礼仪ProtocolandPublicRelations222222272296+26.5周323232323232321688643232323232323220.525.51920.512.5105182222222Total2080730020805802可开20808300出专业20833400选修课列21004102表2080180020826300工程管理专业学时分类学期学分分配ClassSemesterCredits先修课程HoursPrerequisite实六七courses讲课一二三四五八验6t7tLec.1st2nd3rd4th5th8thLab.hh323232323232323232323232322222222222222课程类别Classi-fication课程编号Code课程名称CourseName学分Crs学时Hrs2081100020832200208017002081950021004702201021002081500020814600208084002081060020819802208323002082620E商务谈判BusinessNegotiation技术经济学TechnicalEconomics创新管理InnovationManagement推销学SalePromotion经济预测与决策BEconomicForecastandDecisionMakingB地球科学概论IntroductionofGeosciences资源品营销MineralsMarketing珠宝营销JewelleryMarketing领导与团队技巧SkillsofLeadershipandTeamBuilding企业伦理BusinessEthics国家税收BStateRevenueB国际商务InternationalBusiness技术创新的战略管理（全英）StrategicManagementofTechnologicalInnovation222222222222232323232323232323232323232注：通识教育选修课学分和创新创业自主学习学分未列入具体学期。

市场营销专业课程分类统计

通识教育课程LiberalEducationCourses必修选修学时/学分学分所占比例632/34.5192/1227.35%学科基础课专业选修课创新创业自主专业主干课实践环节DisciplinarySpecialty学习MainSpecialtyPracticalFundamentalElectiveAutonomousCoursesWorkCoursesCoursesLearning832/5230.59%288/1810.59%352/2212.94%26.5周/26.515.59%52.94%学时总计学分总计TotalTotalHourCredits2296+26.5周170100%8