Enhanced adserving metric determination

专利名称：Enhanced adserving metric determination发明人：Smith, Martin,Hill, Ron,Neal, Greg,Olson,

David

申请号：AU2013289916申请日：20130715公开号：AU2013289916A1公开日：20150305

摘要：A user can view websites from multiple locations and multiple devices. The usercan adjust privacy settings on the browser to accept or reject cookies or have anti-spamsoftware regularly delete cookies. The enhanced counting method uses the first-partycookie technology to track users across access channels and privacy settings on theirbrowser. Additional steps to increase the accuracy of reach and frequency reportingwhen cookies are deleted have been developed. One step is to write a value of acombination of the IP address and browser type into a log file. A second step is toleverage the first-party technology and capture a registration ID from a secondaryadvertiser system. These two steps enable the generation of reports that: provide moreaccurate reach and frequency calculations; enable cross device reporting on users; enablemulti-location reporting; enable reporting on the number of users that don't accept orregularly delete cookies.

申请人：Trueffect, Inc.

代理人：IP Gateway Patent and Trademark Attorneys Pty Ltd

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